Retail Ready Packaging
There'll be a great improvement on 01 November 2007. From that date on, the delicious »Dr Karg Bread of Distinction« will be available in retail ready packaging (RRP), which achieves perfect on-shelf presentation, easy handling and most effective use of packaging.
Optimum quantity of bags per box
- The reduction from 12 to 10 bags and from 10 to 9 trays per box makes our delicious crispbread even more attractive to your customers.
- All bags/trays of one box can be put onto the shelf
- The goods are sold faster
Perfect presentation on the shelf
- The product is easier to find due to the RRP presentation on the shelf
- Increase in sales because of the eye-catching RRP
- Easier to differentiate:
- green = ORGANIC organic crispbread and yellow = non-organic quality
Easier handling for everybody
- Simply rip it open, withdraw the cover and tha'’s it!
- No cutting
- No withdrawal of the bags from the box - simply put the whole unit onto the shelf
- Faster and more economic shelf equipping
Better capacity utilization of the pallets: now 96 boxes per Euro pallet.
- + 20% with the snacks and + 25% with the crispbreads
- Reduction of storage costs per unit
- Reduction in transport costs
- Increase in capacity utilization per Euro pallet ofup to 25%
- 200g crispbread bags: 960 bags per pallet (instead of 768 bags)
- 150g snack bites trays: 864 trays per pallet (instead of 720 trays)
