Our number one priority is to conserve the crunch and quality of our products. That's why, when selecting packaging material, the specific product characteristics are a crucial factor. Our crunchy delights are made with an extra portion of grains & seeds and thus naturally contain a relatively high amount of oils/fats. Additionally, they are prone to breaking due to their crispy-crunchy consistency. Our packagings thus have to accomplish many things to maintain freshness, hygiene, and flavour.

We currently use two packaging materials - always with the goal of protecting the quality of our crispy snack products in the best possible way and at the same time acting in an environmentally conscious manner.

We use polypropylene (PP) for many of our products - a particularly recyclable monomaterial that does not require any composite materials. It offers excellent protection against moisture and grease, is puncture-resistant and conserves resources in use. Thanks to its material purity, PP is particularly easy to recycle - an important step towards a circular economy.

We are taking a new step with our Thins & Crispies: here we are using a material with over 70% FSC®-certified paper content. A thin PP layer provides the necessary grease barrier - and can be separated from the paper in the recycling process. Due to the high paper content, this packaging belongs in the paper bin so that it can be returned to the paper cycle*.

Packaging with vision: We are already thinking about tomorrow today

For us, sustainability is not a trend, but a continuous development process. We know that there are already packaging solutions that are considered particularly environmentally friendly in certain product categories. But our crispy treats have their very own requirements in terms of protection, shelf life and quality - and so far there is no alternative that fulfils all these criteria, is made from renewable raw materials and also has a convincing ecological footprint.

But: standing still is not an option for us.

We are actively working to further develop our packaging - with a clear focus on environmental compatibility, material efficiency and innovation. We monitor new technologies, test alternative materials and interact closely with partners from the packaging industry. Our goal: solutions that not only work today, but will also succeed tomorrow.
Because we believe that sustainability begins with responsibility - and grows with every step we courageously take forwards.

*Evaluation of recyclability by Interzero Recycling Alliance GmbH . Please note the regional disposal instructions - the disposal may vary depending on the local area.

As much as necessary, as little as possible - there is no deceptive packaging to be found here. We do our best to use as little packaging as possible and to make sure that it is recyclable.

One example of this is our mono foil made of polypropylene (PP). It consists of just one type of plastic - without any composite materials or plastic mixes. This makes it particularly recycling-friendly: if it is disposed of correctly, it can be reused as recyclate in the production of new PP packaging. In this way, packaging becomes a recyclable material again - in accordance with the circular economy.

By optimising our Wholegrain crispbread packaging in 2021 (elimination of the yellow closure clip, film savings thanks to the shortened bag shape*) and the thin PP film made of mono-composite, we were not only able to save material but also increase recyclability (recycling class A**).

Since summer 2025, we have been using a new packaging material with over 70% FSC®-certified paper content for our new Thins and Crispies. The packaging is designed to ensure the necessary product protection with minimal use of materials. By reducing the packaging to what is functionally necessary, we are making a further contribution to conserving resources.

"100% recyclable"?
In practice, printing inks, adhesives or label residues influence the actual recyclability. These components cannot always be completely separated or utilised in the recycling process. That's why we communicate transparently and realistically - and at the same time are committed to making our packaging as recycling-friendly as possible."

*compared to our previous packaging, in use until end of 2020
**classification according to Institut cyclos-HTP

What this means for us is to have packaging that not only meets our requirements of "optimal product protection" and "enviromentally-conscious use of packaging", but is also convenient.

For us, this starts with being easy to open and close and ends with being easy to dispose of:

For even more crunchy convenience: almost all our snacks are equipped with a practical resealable seal on the back of the pack - so they stay fresh for longer and are easy to portion. Our crispbreads have an open-and-close feature integrated into the label - allowing the slices to be taken out and stored effortlessly.

We want to make disposal of our packaging easy by using only one type of plastic.
Please check your local recycling infrastructure to see how to dispose of it properly.