Our number one priority is to conserve the crunch and quality of our products. That's why, when selecting packaging material, the specific product characteristics are a crucial factor. Our crunchy delights are made with an extra portion of grains & seeds and thus naturally contain a relatively high amount of oils/fats. Additionally, they are prone to breaking due to their crispy-crunchy consistency. Our packagings thus have to accomplish many things to maintain freshness, hygiene, and flavour.

Our current packaging material of choice is polypropylene, PP for short. Polypropylene is a plastic material that is often used in the food industry. It is characterised by a good barrier function against fats and moisture, as well as by a high durability and resistance to piercing compared to the amount of material used. Thus, it is the optimal choice to meet the requirements of our crunchy favourites.

We are aware of the fact that there are "more sustainable" packaging options out there for some product categories, however, are they also suitable for our products? Unfortunately, currently they are not. So far, there is no real alternative that checks all the boxes: satisfies our specific product needs, made from renewable raw materials, good ecological balance. But even though we can't get around using plastic foil (yet), we strive for environmentally-conscious use of packaging materials, always keep an eye on trends in the packaging industry, and we are open to new developments of alternatives to plastics.

As much as necessary, as little as possible - there is no deceptive packaging to be found here. We do our best to use as little packaging as possible and to make sure that it is recyclable.

We use a so-called "mono foil" made from polypropylene (PP), so only one type of plastic. We do not use composite materials or plastics mixes (= several thin layers of foil are glued together), making it possible for our packaging to have good recyclability. Thus, the material can be reused in new packaging based on PP after being reprocessed as recyclate - our packaging material becomes a resource again thanks to proper disposal.

By optimising our wholegrain crispbread packaging in 2021 (no more yellow clip, less foil due to shorter bags*) and using thin PP-foil made from mono-material, we were able to achieve good recyclability (recycling grade A**). Generally speaking, this is a good grade from plastic packaging of food. The parts without any print are 100 % recyclable and can thus be recycled with high value and no loss of quality. The pre-printed label can also be recycled and reused for other applications, however, due to so-called "impurities" (e. g. printing colours), there will be a small loss of quality. Only packaging made from mono-material that is completely transparent or without any print would be 100 % recyclable.
The minimal weight of the packaging foil we use also contributes to reducing the amount of packaging needed and thus to reducing waste.

*compared to our previous packaging, in use until end of 2020
**classification according to Institut cyclos-HTP

What this means for us is to have packaging that not only meets our requirements of "optimal product protection" and "enviromentally-conscious use of packaging", but is also convenient.

For us, this starts with being easy to open and close and ends with being easy to dispose of:

Our snacks have a handy reclosure label on the back of each pack. Our crispbreads have an open-and-close feature integrated into the label - allowing the slices to be taken out and stored effortlessly.

We want to make disposal of our packaging easy by using only one type of plastic.
Please check your local recycling infrastructure to see how to dispose of it properly.