Have you ever wondered if this “Dr. Karg” actually exists? He does - the inspiration for our brand name is, in fact, a real person.

Klaus Karg founded the crispbread division of our business and is the CEO of our bakery. He has three children, loves gliding, and his personal favourite flavour to this day is our classic, Emmental Cheese & Pumpkin Seed. Dr. Klaus Karg KG has its roots in his family business, the “Fränkische Dorfbäckerei Karg” (“Franconian Village Bakery Karg”). Thus, from a very young age, he learned what it means to be a baker and how business is done.

“After taking over the bakery from my father, I wondered how we could use our ovens in the afternoon, since bakers traditionally work at night and in the early morning. Natural snacking has always been an interesting topic to me personally, but also from a marketing standpoint. And thus, we found our mission: We want to offer THE alternative to poorly-balanced snacks, make products that taste good AND do good, that combine natural ingredients and deliciousness. Or, long story short: Products that are incredibly tasty, without any frills.”

What does that mean for you as a consumer?

Our products make conscious and varied snacking easy - without the time commitment and annoyances. Whether vegetarian, vegan, protein-rich oder gluten-free: We have a product for any situation and taste.
Use our handy selection functionality to find your favourite snack now.

Our promise to you

a delight

Snacks are supposed to be a treat for your body and make you happy. From our point of view, that is only possible if they are actually tasty.

no frills

Our ingredient lists are “naturally” easy to understand. Hidden or cryptic ingredients, like added aromas or flavour enhancers, don't get anywhere near our dough.

with purpose

With our recipes, we go for nutrients instead of “null-trients”. This means that, for example, we rely on whole grains and fibre-rich recipes instead of “empty” calories.

high-quality

We choose our raw materials carefully, because quality is the best ingredient. For this, we rely on the close relationships with our suppliers. Wherever possible, we source locally. Our wholegrain flours, for example, are 100 % sourced from long-standing partners in Bavaria.

vegetarian

We consciously avoid ingredients that contain meat, fish, and egg - because veggie is just too tasty and has a positive influence on the CO₂ balance. Additionally, we have a wide selection of vegan varieties.

unique

Each and every one of our snack products is prepared artisanal-style and baked in the oven, making them one of a kind and every moment of delight extra special.

1. Naturally delicious
High-quality wholegrain flours, beneficial vegetable oils, and an extra portion of grains and seeds, as well as other great ingredients - we select nothing but the best before baking.

2. Artisanal goodness
Perfectly balanced, weighed out, and kneaded thouroughly - our master bakers create the basic dough from natural raw materials.

3. Nutrient-packed and bursting with grains
The dough is rolled out, generously sprinkled with grains, seeds, and other selected ingredients, and then cut.

4. Only dough that rests will become truly great
Our crunchy delights have a secret: a nice long rest before baking. This gives the dough time to develop fully before being processed further.

5. Into the oven
Baked low and slow in typical baker's rack ovens - that is how our crunchy delights develop their typical “bite”.

6. Wrapped oven-fresh
After a short cooling period, our crunchy delights are packaged by hand, still oven-fresh - now our tasty creations are ready for you!

Of course there's not only ONE person behind the name “Dr. Karg”. Our brand name stands for three generations of Franconian bakers and artisan savoir-faire that you can taste in each of our products. Take a deep dive into our history:

1950

Hans Karg opens
the “Fränkische Dorfbäckerei Karg” (“Franconian Village Bakery Karg”) on 20^th April.

1960

Hans Karg transfers the bakery to his son, Heinz, who keeps the traditional recipes and expands the product range.

1997

Dr. Klaus Karg, the third generation, takes over the company, bringing with him lots of new ideas. Thus, the bakery remains a family business.

1998

Organic? Of course! Getting the organic certification was a big step for our bakery.

2000

The very first variety of our crispbread finds its way from our bakery to the supermarket shelf - and even into the delicatessen section of the KaDeWe (famous department store in Berlin). Which variety are we talking about? Emmental Cheese & Pumpkin Seed! The most popular variety on the market to this day.

2005

We are growing! More products, higher demand, more employees, and lots of new ideas need more space. We move to a bigger bakery in the neighbouring city of Schwabach.

2021

Free from gluten, full of flavour: our first gluten-free products hit the shelves.

2024

We form a partnership with Italian family-owned business Colussi. We are united not only by our shared values, but also by our passion for innovative and high-quality snacks as well as the expertise we have gathered over many years in the food sector. Together, we will pursue our goal of improving the snacking world with great products that add value.